Recommender

CoGenTex's Recommender software uses patent-pending technology to generate natural language descriptions and comparisons of product features, using information obtained from a ranking and comparison engine. Recommender is licensed to Active Decisions, the leading provider of web-based guided-selling solutions, for use with its Active Sales Assistant™ product.

Recommender makes it easy for users of a product comparison guide to quickly understand the most important positive and negative features of a given product, as they relate to the user's individual requirements. The text generated by Recommender complements tables showing detailed product features, by giving a higher-level summary of this information.

Screenshot This screenshot is from Active Decisions' Active Sales Assistant™, which incorporates the Recommender: (Click on image to view full size)

Try it out! To see Recommender in action, visit the Staples Help Me Decide page for Notebook Computers, and follow these instructions: On the "Help Me Decide" page, enter your preferences, and click the Recommend button to submit the form. When the Active Sales Assistant displays a list of products matching your selected criteria, you can mouse over the "Why?" icons to see descriptions of each product and how it fits your requirements. These descriptions are generated by Recommender.

Features Natural language description makes it easier to understand product features at a glance, rather than combing through tables. Descriptions explain the rationale for product rankings, by mentioning pros and cons of each product, as well as comparisons between products. Natural language text summarizes products by mentioning only the most important features, according to the user's preferences.

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